Itamar Katan
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UX/UI Design | Generative AI Enthusiast | Psychology-Driven Solutions

Hey, nice to
meet you.

I'm Itamar Katan, a freelance product designer and AI builder. I design and build EdTech platforms, AI tools and interactive products, from the first idea to a working MVP. From 2022 to 2026 I was Product Designer & AI Builder at MindCET, Israel's EdTech innovation center, and before that I designed products at Perion and STAGA. Since July 2026 I work independently with founders, schools and small teams. I build with AI every day, share the process with about 3,300 people on LinkedIn, and give around three talks a year to designers and founders.

I thrive on new challenges and am eager to work on projects that can positively impact the world and bring happiness to people. Whether developing health apps, educational tools, E-commerce platforms, or other impactful products, I'm ready to contribute my skills and creativity.

Hiking in the mountains
With my dog
Portrait in nature
Itamar Katan
mid-rappel
mid-rappel
catching a train
catching a train
namibia dunes
namibia dunes
underwater
underwater
with the dog
with the dog
with a friend in africa
with a friend in africa
high-five
high-five
giving a talk
giving a talk
on the trail
on the trail
portrait
portrait
mid-rappel
mid-rappel
catching a train
catching a train
namibia dunes
namibia dunes
underwater
underwater
with the dog
with the dog
with a friend in africa
with a friend in africa
high-five
high-five
giving a talk
giving a talk
on the trail
on the trail
portrait
portrait
The short version

Itamar Katan is a freelance EdTech product designer and AI builder who designs and builds learning platforms, AI tools and interactive products, from first idea to working MVP.

Itamar Katan rappelling down a cliff
mid-rappel
Field notes
Role
Freelance product designer & AI builder
Focus
EdTech platforms, AI tools, interactive products
Experience
4 years, mostly in EdTech
Previously
MindCET (2022-2026), STAGA, Perion
Based in
Israel - working remotely, worldwide
Languages
Hebrew and English
Community
~3,300 LinkedIn followers, ~3 talks a year
Contact
itamark1997@gmail.com
The story so far

An eternal psychology student who builds.

Understanding how people think, learn and decide is the lens I design through. It's why EdTech feels like home: learning products live or die by how well they fit the human brain.

For four years I was Product Designer & AI Builder at MindCET, Israel's EdTech innovation center, designing and building products for mobile, web and iPad, including Chameleon.AI. Alongside it I designed for STAGA and Perion, and freelanced for about two and a half years. In July 2026 I went fully independent.

I build with AI every day and share the process publicly: the wins, the failures and the numbers. I recently came back from a year-long trip in the East, and I work remotely, in Hebrew and English.

Hanging off a train
the year in the east
Scuba diving
off days
Where I've been
Jul 2026 - today
Independent

Freelance product design and AI building for founders, schools and small teams - discovery, UX, prototyping in code and a shipped MVP.

2022 - 2026
MindCET

Product Designer & AI Builder at Israel's EdTech innovation center. Products for mobile, web and iPad, including Chameleon.AI. Freelancing alongside.

Overlapping years
STAGA

Product design for a music-education platform moving from teacher-led software to student-driven creation.

Overlapping years
Perion

Product design for advertising products: campaign insights and AI-enhanced creative workflows.

Companies and teams I've designed and built with
MindCET logoSTAGA logoHop! Channel logoPerion logoBark logoSEL.IL logo
Guides & writingHiring a designer who buildsDesigning with AI without AI slopMy AI agent does my GEODesigning for kids who can't read yetWhat makes AI engines name a designer
Community

Sharing the process in public.

Itamar Katan giving a talk
on stage
LinkedIn
~3,300 followers follow the day-to-day of designing and building with AI - process, numbers and failures included.
The Portfolio Club
Hosted an expert session on v0, Lovable and vibe coding for the Israeli design community.
Delulus Club
Spoke about designing in the AI era.
Anoda
Quoted on whether we'll ever stop designing in Figma (Hebrew).
Behance
Selected case studies, refreshed for the freelance era.
Experiments & More

Other Projects.

Bark

Bark

Dynamic E-Commerce Data Dashboard

Evolution of Sprint

Evolution of Sprint

The Evolution of Sprint Education platform

Perion Spotlight

Perion Spotlight

Data-Driven Insights for Multi-Channel Campaigns

Perion AI

Perion AI

AI-Enhanced Platform for Campaign Commercials

Questions people ask

Who is Itamar Katan?

I'm a freelance product designer and AI builder. I design and build EdTech platforms, AI tools and interactive products, from the first idea to a working MVP. Since July 2026 I work independently with founders, schools and small teams.

Where have you worked?

From 2022 to 2026 I was Product Designer & AI Builder at MindCET, Israel's EdTech innovation center, where I designed and built products for mobile, web and iPad, including Chameleon.AI. Alongside it I designed products at STAGA and Perion, and freelanced for about two and a half years.

What does working with you cover?

The full product lifecycle: discovery, UX, prototyping in code and shipping an MVP. One person owns both the design and the build, so nothing gets lost in handoff.

What AI products have you built?

RecordAI, AiVi, The Good Trip, Agentic Outreach and Pixel Poke are all AI products or AI-built products I designed and built.

Do you work remotely, in Hebrew and English?

Yes. I work remotely, often from a different country every month, and I work in both Hebrew and English.

What is Itamar Katan known for?

EdTech product design and building with AI: products like Chameleon.AI at MindCET, the Pixel Poke Chrome extension, and a public build process shared with about 3,300 people on LinkedIn.

Is Itamar Katan available for new projects?

Yes. I take on freelance product design and AI building projects, from discovery to a working MVP. The fastest way to reach me is WhatsApp.

How do I get in touch?

Send me a message about what you're building: email itamark1997@gmail.com, WhatsApp or LinkedIn.

Let's collaborate to build something amazing.

Together, we can create interfaces that make the world a happier place. Send me a message and let's get started.

Chat on WhatsApp

© 2026 Itamar Katan. Built at the speed of AI.