Itamar Katan
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What should we build?
Is it worth solving?
Smallest lovable MVP?
Can we ship this week?
Open for 0→1 collaborations

I turn messy ideasinto products people actually use.

I'm the person you bring in when an idea needs to become a real product — product thinking, UX, AI and rapid prototyping, from the first messy conversation to the first user.

Let's build yours
See the proof
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Product Thinking✦
0→1✦
Rapid Prototyping✦
AI✦
Discovery✦
MVP✦
UX✦
Ship Fast✦
Learn Faster✦
Product Thinking✦
0→1✦
Rapid Prototyping✦
AI✦
Discovery✦
MVP✦
UX✦
Ship Fast✦
Learn Faster✦
The starting point

Idon'tstartwithinterfaces.Istartwithideas—themessy,uncertainstagewherenothingisclearyet.That'swhereIdomybestwork:turningambiguityintosomethingrealenoughtoputinpeople'shands.

Design is my advantage. Building is my identity.

This is how I think
01 / 04

Build

Prototype fast — code, AI, whatever gets it real first.

02 / 04

Ship

Put it in front of actual humans. Early. Uncomfortably early.

03 / 04

Learn

Honest feedback beats a perfect roadmap. Every time.

04 / 04

Repeat

Every loop makes the product — and the bet — sharper.

The real work

My value isn't
pixels.

It's helping founders answer the questions that decide whether a product should exist at all.

We map the idea, the user, and the opportunity — then cut everything that isn't the core. Most products die from too much, not too little.

How it happens

From fog to first users.

01

The Idea

We start in the fog. Conversations, sketches, wild questions. This is my favorite room to be in.

02

Discovery

Real users, real problem, real opportunity. Fast and scrappy — not a 40-page research deck.

03

Product Thinking

What must be true for this to work? We define the bet before we place it.

04

UX

Flows before screens. Simplicity treated as a feature, not a style choice.

05

AI

AI in the product and in the process. I build with it daily, so we move at unfair speed.

06

Prototype

Something clickable in days. Sometimes I skip Figma entirely and go straight to working code.

07

MVP

The smallest version that proves the point. Built and shipped — not just specced.

08

Ship & Learn

First users, honest feedback, iterate. The loop starts again — sharper this time.

Swipe to explore →
The Idea
01
01

The Idea

We start in the fog. Conversations, sketches, wild questions. This is my favorite room to be in.

Discovery
02
02

Discovery

Real users, real problem, real opportunity. Fast and scrappy — not a 40-page research deck.

Product Thinking
03
03

Product Thinking

What must be true for this to work? We define the bet before we place it.

UX
04
04

UX

Flows before screens. Simplicity treated as a feature, not a style choice.

AI
05
05

AI

AI in the product and in the process. I build with it daily, so we move at unfair speed.

Prototype
06
06

Prototype

Something clickable in days. Sometimes I skip Figma entirely and go straight to working code.

MVP
07
07

MVP

The smallest version that proves the point. Built and shipped — not just specced.

Ship & Learn
08
08

Ship & Learn

First users, honest feedback, iterate. The loop starts again — sharper this time.

Selected work

Proof, not
promises.

Products I've shaped, prototyped, and shipped — not just screens I've drawn.

STAGA

STAGA

Three years turning a music-education idea into a student-driven platform.

0→1EdTechMusic
AiVi

AiVi

An AI video platform — from script to cinematic scale. Designed and built.

AI VideoMVPPlatform
Hop!

Hop!

Interactive kids' story game shipped to Google Play — 500+ AI-consistent scenes.

ShippedGameAI Art
Mhatzmihim

Mhatzmihim

Idea → tested voice-feature prototype in 24 hours flat.

24h SprintPrototypeVoice
The Good Trip

The Good Trip

An autonomous multi-agent newsletter system with editorial soul.

AgentsAutomationAI
Agentic Outreach

Agentic Outreach

Agentic cold outreach that shows instead of tells.

Agentic UIConceptAI
Perion AI

Perion AI

AI-enhanced campaign creative tools for an ad-tech giant.

AdTechAIEnterprise
Bark

Bark

A dynamic e-commerce data dashboard that makes numbers feel obvious.

DashboardDataE-Commerce
Matan Real Estate

Matan Real Estate

A premium real-estate landing page — designed, built, and live.

LiveWebClient
Excellence Hack

Excellence Hack

Brief → concept → design → live website in 3.5 hours.

3.5h BuildLiveWeb
Itamar Katan
Itamar Katan — builder, nomad
Who you're getting

A designer who evolved to be a builder.

I've spent 3+ years inside 0→1 products — EdTech platforms, AI tools, games, agents — working next to founders and small teams, often from a different country every month.

0+
Years shipping 0→1
0+
Products & prototypes
0h
Fastest idea → tested prototype
0
Countries worked from
What I hope you're thinking by now

"He's a talented designer."

"He thinks like a founder."

Taking on one 0→1 project

Building something
new?

Bring me in at day zero — when it's still just a hunch, a doc, or a napkin sketch. That's the stage I'm built for.

Start the conversation
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Itamar Katan

EdTech UX & AI Builder

WhatsApp Me
Available for work

Origin: Israel — Nomad in Philippines

© 2026 Itamar Katan. Built at the speed of AI.